Pay-Per-Click Advertising & Management
If all forms of small business advertising lead back to the Internet, then why not just place ads online? PPC advertising allows your business to serve online ads to in-market online consumers who self-qualify for products and services in search results that your business provides.
What Is Pay Per Click (PPC) Advertising?
Pay-per-click (PPC) advertising is a form of online advertising where advertisers pay each time a user clicks on one of their ads. The basic concept is that advertisers bid on specific keywords or phrases that are relevant to their business or target audience. When a user searches for those keywords or phrases, the search engine displays ads related to those terms.
Here's how the process works:
The advertiser creates an ad and bids on specific keywords or phrases that are relevant to their business.
When a user searches for those keywords or phrases, the search engine displays ads related to those terms.
If the user clicks on the ad, the advertiser is charged a certain amount of money, depending on the bid amount and the competition for that keyword.
The user is directed to the advertiser's website or landing page, where they can learn more about the product or service being offered.
If the user makes a purchase or completes a specific action on the website, such as filling out a form or subscribing to a newsletter, the advertiser can track the effectiveness of their campaign by click through rate (CTR). and cost per click (CPC).
PPC advertising is a highly effective way to target specific audiences and drive targeted traffic to a website. It's also a cost-effective advertising method, as advertisers only pay for clicks on their ads, rather than for impressions or views. By bidding on relevant keywords and creating compelling ads, advertisers can reach their target audience and achieve their marketing goals.
Does Your PPC Ad Budget Go Up In Flames Every Month?
If the only thing about your digital marketing and advertising that has ever caught fire is the budget, maybe it's time for a PPC ad management strategy from
Empire Builders Digital Marketing Services
Serving The Right PPC Ads To The Right Online Consumers
Empire Builders effectively provides pay-per-click advertising management services. We are the specialists in effectively identify PPC budget waste and campaign strategy inefficiencies
Empire Builders provides hyper-targeted PPC and display ads in high traffic search results that has reach and accuracy
Empire Builders provides super creative locally targeted PPC advertising using community-based directories