top of page

Pay Per Click (PPC) Advertising Explained


Pay-per-click (PPC) advertising is a form of online advertising where a business advertisers pay each time an online user clicks on an online advertisement. The very general concept is that online advertisers bid on specific product or service keywords or phrases that are relevant to their industry or in-market target audience. When an online user searches for those keywords or phrases in search results, the search engine serves online ads related to those keyword terms and phrases.


How Pay Per Click Advertising Works:


1. The advertiser creates an ad and bids on specific keywords or phrases that are relevant to their business.


2. When a user searches for those keywords or phrases, the search engine displays ads related to those terms.


3. If the user clicks on an online ad, the advertiser is charged a certain cost per click (CPC), depending on the bid amount and the competition for that keyword or phrase.


4. User direct navigate to an advertiser's website or landing page, where an in-market users can learn more about products, services and inventory being offered.


5. If an in-market user makes a purchase or completes a specific action on the website, such as filling out a form, subscribing to a newsletter or promotional notification, the advertiser can track ad campaign click through (CTR), cost per clicks (CPC) to measure effectiveness of their pay per click (PPC) campaign.


6. Pay Per Click (PPC) advertising is a highly effective way to target specific audiences and drive targeted traffic to a online websites. It's also an affordable online advertising method, as online advertisers only pay for clicks on their ads, rather than for impressions or views. By bidding on relevant industry keywords and creating compelling and distinctive online search ads, advertisers can reach an in-the-moment audience and achieve their digital marketing goals.

bottom of page